beautician chernae noonan , who founded eyebrow shaping business the brow bar , has blocked the cosmetic giant 's application to trademark the phrase .
benefit is owned by louis vuitton moet hennessy -lrb- lvmh -rrb- , which is run by luxury goods tycoon bernard arnault that australian beautician chernae noonan founded eyebrow shaping business the brow bar in 2003 .